Buzzword Bingo

“Hi I’m Joe from the local newspaper/radio station/TV station and I thought I’d drop by today to talk with you about ADVERTISING. I’ll bet you’re not getting a good ROI on your current advertorial campaign.  This is a great season for media buys and I have a copy of my media kit right here. I was wondering whether I could waste your time to tell you all about MY medium. ”

As a business owner, sooner or later you’ll probably find yourself meeting with that guy.  Not to worry. Be prepared. Invite your whole staff to play along with advertising buzzword bingo.

I know it is ironic with a site named, but when you are ready to tell the story of your business on radio without the buzzwords, give me a ring (or an e-mail,

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