When advertising on the radio, nothing beats publicizing an easy-to-remember website address. Spending your advertising time repeating a long phone number that drive-time listeners are bound to forget is never a good idea. If your current website address or URL isn’t easy to remember (or spell), invest in a better address. Avoid complex addresses with several slashes or ambiguous spelling. Keep in mind that listeners on the Internet are just a click away from your business.
Internet listeners are just a click away from your website. Be careful to avoid difficult to spell