Reach your current and future customers

Welcome to Radio Ad Buzz,  your first stop for information about sponsorship opportunities on KRKQ/Mountain Chill®, Class-A commercial FM radio in Telluride and the San Miguel Valley.

Mountainchill’s audience consists of the visionaries, creatives, and decision-makers who live, work, ski, hike, climb, shop, and dine in Telluride and the pristine San Juan Mountains of Colorado.

Although we are a commercial station, we draw inspiration from many of the best music-oriented current-music leaning public radio stations. This is why we’ve opted for limited commercial interruption and top-notch service to a selected group of client/sponsors.

Learn more about connecting with our audience by getting in touch with us at our business line: 877-270-4361, or by e-mail:

You may also explore further via the “Menu” button on the right above.

The “live-read” revival


The advertising industry has long recognized the benefit of live, DJ read advertising (known in the industry as a “live read”). Live reads promote authenticity and build on the already established relationship between the DJ and listeners.

If you are a public or community radio listener you may already be familiar with live-reads as the delivery method for underwriting announcements; eg. “Morning Edition is underwritten by Annie’s Espresso, located at 333 5th Ave.” However, on noncommercial (public) radio, these announcements are strictly informational.

At KRKQ, however, we take the “live-read” and build on its personal touch, adding-in powerful commercial elements that cannot be aired on public radio. Our live reads often include prices, quality descriptions, and inducements to buy. This is one of the benefits of our commercial-license.

Live-read ads are always clearly identified as an ad or sponsorship, this keeps the programming clear and transparent as our listeners and sponsors have come to expect.

Here’s a list of some of these sponsorship opportunities at Mountain Chill®/KRKQ. Many of these opportunities get booked a year in advance.  Get in touch with us today ( to learn about which of these sponsorship opportunities are still available this year.


Sixty second live DJ reads at the introduction and at the conclusion of the following shows


Morning Drive (7:30 – 8:30 AM / M-F)
Lunch Lounge (Noon – 1 PM / M-F)
Evening Drive (4:30 – 5:30 PM / M-F)


Sixty second live DJ reads at the start or conclusion of the following features.

Weather (3x daily /M-F)  – BOOKED THROUGH 2017
Calendar (3x daily /M-F) – BOOKED THROUGH 2017
Ski & Snow Report in season (2x daily /M-F) – BOOKED FOR 2017 SEASON

(Updated Jan. 25, 2017)

Local Radio’s Reward



“I think that the best aspect of local – small market radio is its ability to facilitate connections between people. While the big stations are trying to sell us more ‘stuff’ that we don’t need, I consider it a privilege to help connect people with new music, funky restaurants, enriching events, and ultimately new faces.  Thanks for the opportunity to serve Telluride and the San Juans. – Eric Funk, KRKQ Partner.